Insight: The Turbotax Premier 2.0 product team developed new product features for investors that needed to be tested and launched for the new tax season.

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Solution: I designed the end-to-end experience through research and design with the marketing team. We prototyped two hero moments: for a millennial, audience to communicate the product's 'auto import' of investor tax info, and for a general audience to cover 'simple to complex' investor taxes.

 

I created an identity sub-brand, icons, social, advertising, web & landing pages and email templates for the marketing campaign.

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