Apple: Shot on iPhone
Problem: How do you prove the quality of photos taken on the iPhone?
Solution: You show the photos taken by iPhone users, and turn the world into a gallery.
As Senior Art Director at MAL, David led a team of designers, photographers and video artists with planners and accounting to coordinate digital, OOH and print initiatives for the Shot on iPhone: World Gallery Campaign in China over three years.
Our MAL team won a Cannes Grand Prix and APAC Effie for the work.
Art Direction - David Dieter