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Past Work

Accountable Finance

Start-up Accountable Finance had a hunch that as more and more people invest, they don’t really have the qualitative data, or strategies to make the correct decisions to begin or improve their trading journey.

Visual Identity

Accountable Finance mark embossed on a tan leather card wallet Golf balls printed with the Accountable Finance mark

I designed the VI, UX and UI for a simple platform that helps investors make smarter, data-backed investing decisions, leverage the strategies of well-known professional investors, create investing plans, and track performance allowing to hold themselves accountable to their investing goals.

Private jet with Accountable Finance logo and muted blue and green livery stripes

UX/UI Design

Accountable Finance portfolio dashboard with assets and return pie chart on a laptop
Accountable Finance plan setup screen for The Magic Formula on a laptop Accountable Finance simulation results screen on a laptop

Icon Mark

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Color

Primary · Accent
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Typography

Baloo 2 · Open Sans
PrimaryLogotype · brand
Aa
Baloo 2
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 $ % · —
DISPLAY · 800
Accountable Finance
TITLE · 700
Budget with confidence
BODY · 500
Track spending, savings and goals in one place.
LABEL · 700 · +0.06em
ACCOUNTS · GOALS · REPORTS
SecondaryHeadlines · copy
Aa
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 $ % · —
DISPLAY · 700
Know where every dollar goes.
TITLE · 600
Monthly Budget
BODY · 400
Clear, friendly guidance for everyday financial decisions.
LABEL · 600 · +0.06em
BALANCE · INCOME · EXPENSES
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