APPLE: SHOT ON iPHONE
How do you prove the quality of photos taken on the iPhone? You show the photos taken by iPhone users, and turn the world into a gallery.
As Senior Art Director at MAL, David led a team of designers, photographers and video artists with planners and accounting to coordinate mutliple campaigns for the, Shot on iPhone: World Gallery in China over three years.
The MAL team won a Cannes Grand Prix for the work in 2016.