The MUNI, San Francisco marketing department requested an update for it's visual identity overhaul and internal branding.


Tractor developed multiple, visual concepts considering the identity evolution through nomenclature, vehicle graphics, typography, color, signage, kiosks, and maps for the transportation systems.

The final system unified the metro, bus and train services, and rebranded an iconic service in San Francisco in timeless fashion.

© 2020 by Studiodwd and clients. All rights reserved.

San Francisco Muncipal Railway

Wayfinding Design