Digital Living Network Alliance, a SONY inspired company, reached out in it's infancy of planning to create a standards-based technology to help connect customer's data and devices through interoperability. (Pre-Internet of Things, thinking!)

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Tractor worked closely with the marketing department to define the brand attributes of intelligent, techy and connecting. These attributes drove the initial design sketches for the logo and brand personality.

The visual identity was documented in a corporate styleguide for application on all brand touchpoints. i.e.: Interface icons, product embossing, print and digital applications.