I worked with FlipSled to define the user experience and design their first app - Build your own sled - to be sold on the App Store. 

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Due to regular customers and millennials interest in buying sleds online, FlipSled decided to create an app. 

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We defined that the user would enjoy building, buying and sharing their new sled with the experience. 

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We took this insight and created ideation, wireframes and an app prototype which is set to be built later this year.