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I worked with FlipSled to define the user experience and design their first app - Build your own sled - to be sold on the App Store. 

Due to regular customers and millennials interest in buying sleds online, FlipSled decided to create an app. 

We defined that the user would enjoy building, buying and sharing their new sled with the experience. 

We took this insight and created ideation, wireframes and an app prototype which is set to be built later this year.

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