Premier auto import
Premier coverage



Turbotax Premier 2.0 was enhanced in 2020 to accommodate investors taxes quickly and efficiently. 

The team prototyped two specific hero moments for a millennial and varied audience to communicate the product's 'auto import' of investor tax info and ability to cover 'simple to complex' investor taxes before taking the ideas live to customers.

David helped to design the new visual system, Premier Experience, including hero moment animations, landing pages, emails and icons.

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