Artist Tone and Style
Emergin China Artist
Apple Music in China was assigned with creating a campaign to promote a student discount for iTunes.
By using Chinese emerging artist photography, with an edgy style and tone, the banners, animations and social media ads got the message out that Apple Music is cool, and affordable.
As Senior Art Director, David coordinated creative concepts, layouts, style, tone and copy with writers, developers, and retouchers to keep the digital campaign consistent with the US print and digital campaign.