studiodwd| AI-native brand, visual & product design

About LinkedIn Resume

Past Work

TurboTax Premier 2.0

Worked with the marketing and product design teams to deliver products, animations and digital solutions.

Hero Moments

Coverage hero moment on blue — Coverage · On blue

Auto import hero moment on blue — Auto import · On blue

Coverage hero moment on white — Coverage · On white

Auto import hero moment on white — Auto import · On white

I designed the end-to-end experience through research and design with the marketing team. We prototyped two hero moments: for a millennial audience to communicate the product’s ‘auto import’ of investor tax info, and for a general audience to cover ‘simple to complex’ investor taxes.

Logo Lockups

Horizontal

Vertical

New & improved badge

Colors

Teal

#13B7CA

Primary accent

Charcoal

#393A3E

Type and device frames

Green

#53C27D

Growth and charts

Pale Blue

#D2E4EE

Backgrounds

Imagery

TurboTax Premier campaign photography 1

TurboTax Premier campaign photography 4

TurboTax Premier campaign photography 5

TurboTax Premier campaign photography 8

Iconography

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Turbo Logo Lockups

Turbo · Free from the makers of TurboTax

Turbo Cash Account

Turbo Visa debit card

Turbo Colors

Primary color palette

#F1FBFD

#05A4B4

#05B4B9

#0E8ACF

#4CC578

#373B3E

#D4E6F0

#10C6B7

#20BB9D

#7A3ED6

#CA037C

#FF9432

Engagement color palette

#F1FBFD

#05A4B2

#D4E6F0

#F2887B

#FFEFD5

#7E2543

#C83023

#D4F1DD

#EFC403

#F8757D

#C8007C

Turbo Iconography

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    Apple
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