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Past Work

Digital Living Network Alliance (DLNA)

Identity design for Digital Living Network Alliance.

Visual Identity

Illuminated round building sign with the white dlna mark on green
Building sign · Reversed on green
Black trucker cap with the dlna logo, green mark and white wordmark
Cap · Green and white on black

The signature was inspired by interoperability: easy to use, works together seamlessly, enables a better lifestyle, and the whole is greater than the sum of its parts.

Headset with the black dlna mark on its side pod
Product · Device mark
Bus shelter poster: PlayStation controller, Connected Certification, PlayStation and dlna logos
Bus shelter poster · Partner co-branding

Technical Illustration

DLNA Certified logo surrounded by connected device illustrations
DLNA logo with connected TVs, laptop, phone, printer, set-top box, PDA, camera and speakers

Primary Signature

DLNA primary signature in green and black
Two color · green and black
DLNA primary signature in black
One color · black on white

Alternative Signatures

DLNA signature reversed in a dark badge
Badge · reversed
DLNA Certified logo
Certified
Digital living network alliance full-name signature
Full name

Color

{{ s.name }} · {{ s.hex }}
{{ s.rgb }}{{ s.cmyk }}

Typography

PrimarySignature · logotype
Aa set in Cholla
Cholla
Cholla alphabet: ABCDEFGHIJKLMNOPQRSTUVWXYZ, abcdefghijklmnopqrstuvwxyz, 0123456789 $ %
SIGNATURE · LOGOTYPE
DLNA signature: mark and dlna logotype
SecondaryText · print and web
Aa
Univers
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 $ % · —
DISPLAY · 700
Connect and enjoy.
TITLE · 700
DLNA Certified Devices
BODY · 400
Easy to use, works together seamlessly and enables a better lifestyle.
LABEL · 700 · +0.06em
CERTIFIED · INTEROPERABILITY

Logo Sketch Exploration

Black and white logo concepts
DLNA black and white logo exploration, sheet 1 DLNA black and white logo exploration, sheet 2 DLNA black and white logo exploration, sheet 3 DLNA black and white logo exploration, sheet 4 DLNA black and white logo exploration, sheet 5 DLNA black and white logo exploration, sheet 6 DLNA black and white logo exploration, sheet 7 DLNA black and white logo exploration, sheet 8
Covidien EarthAction