When DLNA contacted tractor, the SONY inspired company was in it's infancy planning to create a standards-based technology to help connect customer's data and devices through interoperability.

We worked closely with the marketing department to define the brand attributes and personality. These attributes drove the initial design sketches for the logo and visual identity documented in a corporate styleguide for application on all brand touchpoints.

Highlight: The DLNA logo is now displayed on 9,000 different devices and growing.