A beer company in China decided to create a new product for the bars and KTVs in Shanghai, Beijing and Guandong. Before they launched the product they needed conceptual packaging created to visualize and test concepts based on the ritual of Ganbei, a Chinese drinking tradition. David created graphics and stories for 12 concepts which helped to bring the new product to life.

Highlight: Prototypes are being manufacturer for consumer testing in the near future. Look for the drinking game product at a KTV near you.